Data Driven by Design

Real projects. Three weeks. No dependency.

We turn dashboards into high-impact, premium data products

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BI Challenges

In large organizations, the same three data challenges appear again and again.

The 21-day solution

In 21 days, we elevate one real project and equip your team to raise the standard of future dashboards. We deliver the dashboard in your BI tool, then turn what we learned into communication and a toolkit your team can reuse.

  1. A Real Project

    The core of the 21 days: one dashboard, designed and built in your BI tool.

    We can join a new project, step into one already in progress, or redesign an existing dashboard. Delivery takes place in your own BI tool, such as Power BI, Tableau or QuickSight.

    We design the key screens first. Once they are approved, we apply the same principles consistently throughout the dashboard, so every page shares one structure, hierarchy and visual language.

    We use real data where it is available, or representative sample data with the same structure.

    We implement the frontend calculations, logic and functionality defined during design, so the dashboard is delivered working, not as a mock-up.

    We validate with your team along the way, and finish with a final quality and usability review.

  2. Data Communication

    In parallel, we define how the new dashboard will be recognised and adopted. We create an internal data identity, aligned with your company’s brand where relevant, so people can tell official dashboards apart and know where to go with a data need.

    We prepare practical assets your team can keep using, such as presentation templates, a SharePoint page or a newsletter, and, where useful, a launch and follow-up plan with a few metrics to track adoption.

  3. Dataviz Toolkit

    We turn what the real project taught us into a concise guide on hierarchy, navigation and storytelling.

    The same principles become reusable templates in your BI tool, so future dashboards start from a shared base and stay consistent.

Our expertise

This approach has been applied in projects with leading global organizations. For confidentiality reasons, detailed examples are not shown here. We would be happy to discuss our experience and ideas in a conversation.

Brands from projects Pablo has contributed to, directly or through agencies and consultancies. Logos do not imply endorsement.

Portrait of Pablo Rueda Molto

Led by Pablo Rueda Molto

Data designer with more than 25 years of experience helping global companies turn data into clear, useful products. Pablo personally leads strategy and design, hands-on in Tableau, Power BI and QuickSight. A trusted network of data, design and technology professionals joins as each project requires, while direction and quality stay with Pablo.

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Let’s talk about your dashboards

A 30-minute call to discuss your needs, assess the project and agree the next steps towards a proposal and quote.

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Selected work

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